EntrepreneurialMarketing

Entrepreneurial Marketing

MUSEUM*OF*MARKETING
 

The Entrepreneurial Marketing Exhibition reveals how entrepreneurship and professionalism converge to integrate various organizational functions. Based on the Omnihouse Model from the book co-authored by Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, this framework offers a holistic approach to navigating complexity with agility and sharp vision.

Entrepreneurial Marketing integrates the entrepreneurship cluster—which includes creativity, innovation, entrepreneurship, and leadership—with the professionalism cluster—comprising productivity, improvement, professionalism, and management. At the center of this model lies operations, serving as a crucial bridge between marketing and finance, while also integrating technology and humanity to achieve both financial and non-financial outcomes.

Core Framework

  • Omnihouse ModelA Holistic Perspective on Entrepreneurial Marketing
  • QCDSDriving excellence in quality, cost, delivery, and service — inspired by innovations from Asian countries.
  • Flexibility FrontiersEnhancing operational excellence amidst dynamic conditions.
  • Punokawan dan PandawaAn Indonesian mythological symbol representing CI-EL (Creativity, Innovation, Entrepreneurship, Leadership) and PI-PM (Productivity, Improvement, Professionalism, Management) in this model.

Discover New Possibilities

Explore how businesses can align entrepreneurship and marketing through interactive displays and real-world examples. Let this new genre of Entrepreneurial Marketing inspire innovative and resilient organizational strategies.

 

HighlightBooks

Entrepreneurial Marketing

Entrepreneurial Marketing

Entrepreneurial Marketing

Entrepreneurial Marketing

EntrepreneurialMarketingbyHermawanKartajaya&JackyMussry

Inthisopportunity,theFounderandChairofMCorp,HermawanKartajayaexplainstheEntrepreneurialMarketingbookseriesalongsideJackyMussry,theVice-ChancellorofMarkPlusInstitute.ThisvideoexplainsMCorpveryownOmnihouseModelthatemphasizesmarketing,finance,andoperation

 

Omnihouse model

Omnihouse refers to an organizational model that brings together diverse elements. While each component serves a distinct function, they also operate in synergy with other parts of the business. The Omnihouse model serves as a strategic framework for executing plans and achieving targeted objectives.

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